MidgeT-TD – 1951 (United Kingdom)

As a tribute to Morris Garages, MG is a sport automobile constructor founded in 1924. At first, MG was a Morris retailer created their own models by replacing the bodywork of existing Morris’. After many expansions, the success was there: the demand exceeding the offer, they had enough notoriety to get their proper identity and […]

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ITERA – 1980 (Sweden)

An innovation which appears good on paper but turns into a commercial fail: this is the story of the Itera bicycle developed by Volvo. Substituting metal with plastic was the peculiar idea of a Swedish designer. In 1978, funding was released for this composite plastic bicycle project by a Swedish organisation, The Swedish National Board […]

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1915 MODEL T FORD

  1915 MODEL T FORD SV 8898   What we know today as the method of Mass Production, used by countless businesses across the world was started by the Ford Motor Company on the 1st October 1908. Thanks to this pioneering method that allowed many cars to be produced at the same time in an […]

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